What began in 2021 as a small passion project has grown into a global sailing platform, reaching over 20K readers across all 50 U.S. states and 102 countries, with more than 200K visits every year.

Through strategic branding, content design, and storytelling, I shaped Saltwater Journal into a distinctive voice in the sailing world — turning beginner sailor curiosity into community and casual readers into loyal followers.

From its first article to its worldwide reach, the brand has transformed into a trusted hub for sailing lifestyle, education, and inspiration.